According to insider sources, Twitch generated $230 million in 2018, and was on course to deliver $300 million over the course of 2019. The coronavirus pandemic of 2020 saw increases in viewing, with a 15% increase in hours viewed on Twitch logged in a mere three-day period in March 2020. That leads us to average viewer count per channel.

In light of this, Twitch has signed lucrative contracts with some of its top streamers, including a high-profile deal with DrLupo, TimTheTatman, and Lirik in December 2019.

TwitchMetrics shows that the most-viewed streamer on Just Chatting is Evelone192, who logged 3.6 million viewing hours over the 30 days up to the time of writing (mid-April 2019).

We are some way off yet. Traffic continued to grow, with 1.5 million broadcasters and 100 million monthly viewers in 2015, rising to 2.2 million broadcasters and 15 million daily viewers in 2018 – around a million of which could be found using the platform at any given time. Twitch provides a place in which an often-maligned group can come together around the activities they love. Indeed, as of Q3 2019, more unique channels were active on Microsoft’s platform than on Twitch, with 3.9 million to the latter’s 3.8 million. With Amazon offering game development through AWS, Twitch’s involvement with the industry around which it is built looks set to deepen.

Twitch partner content creators and affiliates.

Ninja previously topped this list by some way, with 14.7 million followers.

As you might imagine from a channel that normally features content of this ilk, Jesse D’s channel normally garners only a small number of viewers. Even the Fortnite World Cup in June 2019, with a $30 million prize pool, could not edge this out, reaching 1.28 million peak concurrent viewers.

While esports may draw in the real headline figures, it’s the intimate everyday relationships between streamers on which Twitch is truly built.

According to Stream Hatchet stats quoted in the Hollywood Reporter, hours watched on Twitch in Q1 2020 topped 3 billion hours for the first time since launch. We might ascribe this both to niche communities around less-well known games or simply smaller streamers broadcasting content to very small or even non-existent viewer bases. Back in 2016, it was speculated that Twitch could become a $20 billion company within Amazon.

Globally, if esports were to reach 1 billion viewers, that would put them on a par with tennis, according to World Atlas statistics, as the fourth-most popular sport in the world. Coming to the end of Q1 in 2020, a figure of 3.84 million for the year-to-date suggests this slowdown is likely to continue. In an announcement to mark to acquisition, Twitch focused on the agency’s model, which they said allows content creators to focus on their output, while more effectively monetising their efforts.

This integration is set to be a considerable boon to developers looking to build communities and longevity around their games. As it stands, this seems like a slightly overoptimistic figure, though we do not know, of course, what will come to pass in the future. We ran Fortnite, League of Legends, and Just Chatting through the site in April 2020. According to the Alexa rank, Twitch is the 31st most … League of Legends is leads the way in all-time views by some distance. It should be noted that 1.2 million of the 15 million International 2018 viewers were Chinese – highlighting the potential damage to the Twitch userbase from the loss of this market. The brand with the most followers on the platform is Riot Games with over 4.9 million followers.


According to Twitch statistics from the official 2017 end of year report, 124 million clips were stored on Twitch, garnering 1.7 billion views between them. According to SimilarWeb, the vast majority of Twitch traffic is direct (as of April 2020) – around 86.04% in total. Press question mark to learn the rest of the keyboard shortcuts. Fox News and ESPN were logging 1.5 million at this point..

This revenue did not all come from Twitch when we used the platform, as he also is followed by five million people on YouTube.

As of March 2020, an average of 56,000 of these 3.84 million monthly Twitch broadcasters are concurrently broadcasting.

24,378,223. Tyler Blevins, however, has now left the platform along with which he rose to prominence, moving on to Microsoft Mixer in August 2019, claiming Twitch was hindering his growth beyond gaming. The first was worth $15 million, led by Bessemer Venture Partners, the second $20 million led by Thrive Capital.

This puts Twitch well ahead of many traditional media outlets. While we’ve seen a slowdown in growth in content creators on Twitch, viewer numbers have been growing at a more solid rate, if we take average concurrent viewers as our measure. Twitch had reportedly climbed to third in the Chinese iOS store shortly before. In terms of total time viewed on Twitch versus rival platforms, it remains in the lead by some distance, logging 2.3 billion hours in Q4 2019 to YouTube’s 0.9 billion hours, and Mixer’s relatively paltry 0.1 billion.

More up-to-date stats on daily and monthly unique Twitch viewers are not available at the time of writing.

Indeed, we might note that the category is dominated by Roshstein, whose three-month average viewer count of 11,482 would account for the vast majority of viewers in the slots category. Total Amazon advertising revenue for Q4 2019 stood at $4.78 billion, bringing the 2019 total to $14.09 billion.

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