, After Brooks' death in 2006, 240 buyers showed interest in Hooters of America Inc., and 17 submitted bids, with that number being reduced to eight, and then three, before the selection of Wellspring Capital Management. "hooters." By late August, it will show up on menus. Almost all Hooters restaurants hold alcoholic beverage licenses to sell beer and wine, and, where local permits allow, a full liquor bar. View our menu online and find a location near you. They were a launching pad for me. "It's about building a brand that fulfills the brand promise. Atlanta-based Hooters of America Inc., the local restaurant's parent company, paid out $11 million. The symbolism is obvious in some cases but skillfully subtle in most.